Wrath of the Lich King Midnight Opening




World of Warcraft: Wrath of the Lich King Midnight Opening at HMV London

Thursday, 13 November 2008


The Official Launch for the new expansion World of Warcraft: Wrath of the Lich King at HMV on Oxford Street London.


Over a thousand people were said to attend, with a queue of over 3 hours when I joined. The queue twisted its way round to the back of the store. Every now a then down the line a person in costume appeared.


This was a perfect research opportunity for latest project to do with virtual worlds and the idea of identity within them.


Heres a mixture of shots I took on the night.


WOW: Wrath of the Lich King, HMV Oxford Street.